With the release of the C-5500 Sport Zoom, Olympus delivers high-end features and functions in a camera that's approachable enough for the everyday digital photographer. The C-5500 embodies a wealth of features including a 5.1-megapixel CCD, a large 2-inch LCD, world-class optics, and an inspiring array of manual and automatic functions for straight out-of-the-box operation.

First-time digital camera buyers will find using the Olympus D-425 so easy they'll wonder why they didn't try digital photography sooner. Designed for effortless picture taking, the camera features a "One Touch" configuration, with individual buttons for shooting, reviewing and deleting images.

The new C-7070 Wide Zoom from Olympus unites high-performance features and an incredible wide-angle lens in a rugged, magnesium body. The camera's wide-angle zoom lens lets photographers frame more of a subject into their composition, and with the high-resolution 7.1-megapixel CCD, photographers can produce larger than life prints with amazing vividness. Two new Autofocus (AF) modes enable photographers to shoot fast, sharp photos of subjects in motion, so no fleeting photo opportunities are missed.

PENTAX Imaging Company has announced the amphibious OptioWP digital camera. With 5.0 megapixels and a 3X zoom, the sleek, elegant OptioWP captures high quality images both on land and up to five feet underwater without an additional underwater housing unit. The OptioWP is the perfect digital camera for active people who snorkel, ski, sail, surf, or participate in a variety of outdoor activities.