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PMA 2005 Feb. 17, 2005 Lexar Media, Inc., a leading marketer and manufacturer of high-performance digital media and accessories, today announced that the company will demonstrate its LockTight(TM) CompactFlash digital image security solution,
at the upcoming PMA show in Orlando beginning Sunday, February 20. Lexar's
LockTight flash memory cards incorporate a high level of flash memory card
security, while maintaining digital camera performance. Nikon's D2X is the first
camera to incorporate this new technology and address the security need of its
customers.
"Integrating support for Lexar's LockTight System in the D2X camera assures
our professional and industrial customers that their valuable image data is
protected by memory card-level security technology," said Kazuyuki Kazami,
general manager of marketing, Nikon Corporation. "LockTight is the ideal system
for our many photographers who take pictures of sensitive or confidential
material and need to protect their images from unauthorized access."
"As digital photography is increasingly used in commercial, medical and
industrial applications, the need to protect the content on memory cards has
also grown," said John Omvik, director of professional product marketing, Lexar.
"We're excited to work with Nikon to deliver this unique solution that addresses
this security need of many professional customers."
Lexar's LockTight CompactFlash utilizes 160 bit encryption technology, using
the SHA-1 (Secure Hash Algorithm), a standard approved by the NIST (National
Institute of Standards and Technology) and among the most effective and widely
accepted security solutions available. Central to the LockTight system is an
easy-to-use software tool for establishing security settings on the memory card
and corresponding digital camera. Digital content stored on the memory card can
only be accessed via the digital camera(s) with the corresponding encryption key
or via a PC with a valid username and password. This unique security system
utilizing and synchronizing the memory card and the camera offers users a secure
digital imaging solution.
Lexar's LockTight CompactFlash is expected to be available at photo-specialty
stores and through key market value added resellers in the beginning of April
2005.
The solution will be exhibited in Lexar's booth (#4132) at the Photo
Marketing Association (PMA) show taking place in Orlando between Sunday,
February 20 and Wednesday, February 23.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash
drives, card readers and ATA controller technology for the digital photography,
consumer electronics, industrial and communications markets. The company holds
over 81 issued or allowed controller and system patents, and licenses its
technology to companies including Olympus, Samsung Electronics, SanDisk and
Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the
safe harbor provisions of the Private Litigation Reform Act of 1995. These
statements include statements related to the benefits and availability of, and
consumer demand for, Lexar's products, including LockTight CompactFlash memory
cards, and the growth opportunities available to Lexar. These forward-looking
statements involve risks and uncertainties that could cause our actual results
to differ materially from those anticipated by these forward-looking statements.
These risks include, among others, that the growth and success of our business
depends on our ability to achieve and maintain technology leadership, and
develop, sell and market products that are commercially accepted. Readers should
also refer to the risk factors described in our filings with the SEC, including
our most recently filed Form 10-K and Form 10-Q. We assume no obligation to
update the information in this release.
Lexar, LockTight and the Lexar logo are trademarks of Lexar Media, Inc. All
other brand or product names are trademarks or registered trademarks of their
respective holders.
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