Feb. 2005 Concord Camera Corp., a leader in award-winning, high-quality, affordably-priced cameras, announced today at the Photo Marketing Association Trade Show & Exposition (PMA) that the Concord 3346z  3 Megapixel point & shoot digital camera has won the coveted DIMA Shoot-Out for "Best Digital Camera under $100."

In its 9th year, the DIMA Digital Camera Shoot-Out is judged by a panel of experts prior to PMA. These experts vote on digital camera entries, reviewing the overall quality and accuracy of color of the digital prints as compared to the samples of fabrics that were worn by studio models during shooting.

The DIMA Shoot-Out was designed in such a way as to replicate the environment and applications in which digital cameras are typically used. Within that environment, DIMA attempts to push the cameras to their natural limits.

"We are extremely pleased to be honored by DIMA," said Jeff Mandell, VP of Worldwide Marketing. "It means a lot to all of our dedicated employees around the world to win an industry award like this. Going forward, we will continue to strive to deliver great, easy-to-use products at popular prices."

Priced at $99.99, the Concord 3346z is perfect for the first-time buyer. The camera features a 3.1 Megapixel CMOS sensor, 3X optical/4X digital zoom (for total 12x zoom), 6MB internal memory, SD card slot for unlimited photo-taking possibilities. The seven pre-set scene modes make quality picture taking easy no matter the situation, and the AF assist lamp will lock in the focus even in the darkest conditions. With additional cool features, such as continuous shooting and AVI video mode, the consumer has everything needed to get started in digital photography -- all at a remarkably low price of $99.